Meet Our Team



President and Chief Executive Officer

Shai Altman is the President and CEO of Zenabis.


Before joining Zenabis Shai has had a 25 year career within global companies in the Consumer Packaged Goods industry. He has served as the President of McCain Foods (Canada). McCain Foods is the world's largest producer of French fries and other frozen food products, such as frozen appetizers and desserts.


Prior to McCain foods, Shai spent 18 years with The Wm Wrigley Company where his last post was as President for Wrigley Canada, a division of MARS Inc., one of the world's leading manufacturers and marketers of confectionery and food products. Prior to this, Shai was the General Manager of Wrigley India and prior to that the General manager for Wrigley Israel. Before becoming a GM Shai has held several positions within Wrigley such as regional sales management, key account management, customer marketing management, and consumer marketing Manager.



Chief Financial Officer

Eric Rasmussen is the Chief Financial Officer of Zenabis

Eric brings to Zenabis extensive senior management experience in publicly-listed companies, both in North America and Europe. He has strong corporate and operations finance, internal audit, M&A, and strategic investment experience over a 20-year leadership career within Shawcor, a leading integrated energy services company.


He has also been a strategic consultant for Canadian large- and mid-size clients, advising on corporate strategic and financial planning, post-merger integration and business process optimization.



Chief Quality & Compliance Officer

Alan Mayo is the Chief Quality & Compliance Officer of Zenabis.

Alan brings over 19 years of extensive knowledge and experience in regulatory compliance, with a focus on the application of quality assurance in operations and logistics management in the manufacturing and drug development sectors.


Previously, he has worked across global business units to lead the comprehensive implementation of GMP processes and policies, including his most recent role at GlaxoSmithKline (GSK). Alan has overseen all aspects of quality assurance at manufacturing facilities in the US and Europe, and external contract manufacturers in Latin America. This includes quality control, validation, batch release and tech transfer, while providing effective leadership, resources and support to ensure compliance with GMP and applicable laws.


He holds a Bachelor of Pharmacy (Hons) from the University of Malta and is also eligible to act as a European Union Qualified Person (EU QP).

Parbinder Cheema

Parbinder Cheema

Senior Vice President, Operations

Parbinder Cheema is the Senior Vice President, Operations of Zenabis.


Parbinder is an entrepreneurial and results-oriented Manufacturing and Operations leader with extensive experience leading high performing teams and people within the pharmaceutical and food industries. Parbinder has a solid track-record overseeing the operations of global and multinational organizations, and more than 20 years of strategy and leadership experience in the research and development, manufacturing and technical operations of global Consumer Packaged Goods and pharmaceutical organizations.


Prior to Zenabis, Parbinder held leadership roles at Cadbury, GlaxoSmithKline, Kraft, Maple Leaf Foods, Mars and Taro Pharmaceuticals. His expertise includes new product and packaging launches, pipeline and platform innovation.


Parbinder has a Master of Science degree in Industrial Biotechnology and a Bachelor of Science (Hons) in Microbiology from Newcastle University and also named inventor on 19 patents across packaging, processes and products.

Robert Maxwell

Robert Maxwell

Vice President, Sales & Marketing

Robert Maxwell is the Vice President, Sales & Marketing of Zenabis.


Robert has enjoyed a 30-year career in the biotech, medical device and Consumer Packaged Goods industries.

As both an entrepreneur and executive, Robert has conceived, launched, and directed product development and white label initiatives on behalf of U.S. medical device giant Marian Inc. and for retailers such as CVS Health, Walgreen’s, Target, and Shopper’s Drug Mart. As Chief Commercial Officer for Canadian biotech company Biomod Concepts, his clientele list for new technology and product development initiatives included cosmetic and beauty mainstays such as Estee Lauder, Mary Kay and Charlotte Tilbury Beauty.


Robert also brings extensive cannabis sector experience to us, as he was the former President and CEO of the Kolab Project, a Canadian licenced cultivator, processor and successful cannabis branding organization.

Laura DiFelice

Laura DiFelice

Vice President, People & Culture

Laura DiFelice is the Vice President, People & Culture of Zenabis.

Laura is an accomplished global people leader and has extensive multi-national experience leading high growth and transformative teams.

Laura brings to Zenabis over 20 years of experience in leadership and management across a broad range of sectors including software, media, property and investment management. As the strategic people partner for the company’s leadership team, Laura is passionate about making our workplaces and communities more successful, collaborative and impactful.

Laura holds a Bachelor of Arts degree in Psychology from Western University, and lives in Vancouver, BC.